Health and Wellbeing Marketing Fest 2.0
Brand Practitioners Bangladesh has officially announced the second edition of its flagship event, Health and Wellbeing Marketing Fest 2.0, set to take place on Friday, 25th April 2025 at The Grand Ballroom of Hotel Renaissance, Gulshan, Dhaka.
The event is presented by ACI Nutrilife as the title sponsor, powered by Shukhee and Akij Health Plus, and held in association with AKS Khan Pharmaceuticals Ltd.
This year’s theme, "Building Brands that Heal, Harness and Harmonize," highlights the increasing need for marketers to move beyond transactional branding and embrace a people-first, wellbeing-centered approach.
Why This Fest Matters Now?
In today’s world, consumers increasingly seek trust, care, and holistic lifestyle support. Health is no longer limited to hospitals or prescriptions. It now shapes daily habits, food choices, mental wellness, and brand engagement.
Sharing their vision, the organizing committee stated,
"Today’s marketing must serve a greater role. It should connect people, support wellbeing, and empower better living. This fest is designed to bring together leaders who are already shaping that future."
The Context: Bangladesh’s Growing Health and Wellness Market
Health and wellness branding in Bangladesh is still developing. While pharmaceutical marketing remains tightly regulated, several promising, consumer-facing categories are gaining momentum, including:
- Over the counter (OTC) healthcare products.
- Nutritional food and dietary supplements.
- Women's and children's wellness.
- Alternative medicine, functional herbs, and organic products.
- Conscious lifestyle and eco-wellness brands.
These sectors are fast becoming mainstream and demand bold narratives, human-centric messaging, and responsible positioning.
Objectives of the Fest
The fest aims to foster a bold, collaborative, and future-focused health branding ecosystem by:
- Encouraging brave storytelling and deeper consumer empathy.
- Connecting stakeholders across pharma, food, wellness, and tech industries.
- Promoting the integration of behavioral insight and technology into health marketing.
- Building a national dialogue around responsible brand-building in wellness sectors.
What Attendees Can Expect
Sessions
- One keynote speech by a distinguished industry leader.
- Two insight sessions exploring emerging trends and marketing strategies.
- One brand case study offering real-world application.
- Three high-level panel discussions across diverse categories.
- One fireside chat highlighting cross-industry collaboration.
Experiences
- Premium networking opportunities with brand leaders, doctors, founders, marketers, and media.
- Actionable insights and strategic direction for brand growth.
- Curated goodie bags featuring health and lifestyle products.
- Snacks and buffet dinner for all attendees.
- Official launch of the second issue of CMO Bangladesh magazine, showcasing thought leadership in health marketing.
Featured Speakers
The speaker lineup includes:
- Founders and entrepreneurs of health-centric startups.
- CEOs of digital health and wellness platforms.
- Senior doctors and healthcare. communication experts
- CMOs and marketing heads from leading brands.
- Agency professionals and strategic brand storytellers.
- Sector specialists from food, pharma, wellness, and alternative health industries.
- Each speaker has been carefully selected to bring actionable insights, deep sector knowledge, and a forward-looking vision.
Who Should Attend
- This fest is designed for professionals across various sectors, including:
- Brand managers and marketing professionals.
- Wellness product developers and startup founders.
- Strategists, content creators, and advertising leaders.
- Healthcare communicators and digital platform innovators.
- Anyone interested in the intersection of branding, health, and societal impact.
Registration and Contact:
Seats are limited, and demand is high. Early registration is strongly recommended.
- For Queries: 01711400185
- Venue: Hotel Renaissance, Gulshan, Dhaka
- Date: Friday, 25th April 2025
- Time: 3:00 PM to 9:30 PM
About the Organizer
Brand Practitioners Bangladesh is a professional marketing community dedicated to elevating branding standards across industries in Bangladesh. Through signature events, training programs, publications, and research, it connects the country’s most dynamic marketers, strategists, and brand leaders. The platform has previously hosted renowned events such as BrandTalk, along with category-specific marketing fests.